Stories from productplacement.biz
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Pepsi Product Placement in The X-Factor | Product Placement News
productplacement.biz via @jeffgreenfield &bull Aug 6, 2011American Idol is to Coca-Cola as The X-Factor is to Pepsi. Yes, the Simon Cowell-helmed show is partnering with Pepsi and integrating the brand with the competition. The TV spot is only a small piece of the prize. The centerpiece… Full Story »
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Topics:
- American Idol
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An Ad, but not: the Coca-Cola Product Placement
productplacement.biz via @jeffgreenfield &bull Aug 4, 2011Coke has promised not to market unhealthy products to young consumers. However, with product placement and branded entertainment, the beverage company can take advantage of a loophole. According to a study from Yale University's Rudd Center for Food Policy and… Full Story »
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Product placements from American Idol | Product Placement News
productplacement.biz via @jeffgreenfield &bull Apr 19, 2011The tenth season of American Idol is at hand, and the show has never seen this amount of talent. In addition to the cast of talented singers, the competition also features a host of product placements, including Coca-Cola. Most recently,… Full Story »
